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AVM gets ready for Brake's 'Road Safety Awareness' week!

Adept has launched it Road Safety Week program today as part of BRAKE the road safety charity's awareness.

21st November - Adept will be at Hemstall's Primary School in Newcastle-under-Lyme launching their 'road safety week' Roadshow to the school children.

22-23rd November - Environmental Essentials -Company car drivers 

RSW logo 2017

In the UK speeding is still a major problem. It causes needless crashes, untold suffering and stops people living safe and healthy lives.

Driving is unpredictable and if something unexpected happens on the road ahead – such as a child stepping out from between parked cars – it is a driver’s speed that will determine whether they can stop in time and, if they can’t stop, how hard they will hit.

Yet newer vehicles are more powerful than ever before and reach high speeds quickly. Driving fast is glamorised and often encouraged by programmes and adverts that worship the cult of the car. We all live busy lives and there is a temptation to speed up in the hope of saving time, where in fact we could be costing lives.

That is why we are encouraging everyone to Speed Down Save Lives for Road Safety Week 2017 (20-26 November).

We can all play our part in raising awareness about the dangers of driving too fast and this year's campaign will focus on:

  • speed causes deaths and serious injuries on our roads
  • rural roads are not race tracks
  • 20mph is the only safe speed in heavily built-up areas used by pedestrians and cyclists
  • going slow = stopping in time
  • speed is scary and noisy. It stops communities being enjoyable places for children and families to walk, talk and play
  • speed cameras work. They save lives.
  • Intelligent Speed Adaptation (ISA) is an important development that is likely to be fitted to all vehicles in the future